FLYY: A Strategic UX/UI Case Study Inspired by Leading Social Platforms

FLYY is a self-initiated UX/UI project where I designed a social media platform inspired by the interface structures and user flows of leading platforms like Twitter (X), Reddit, Threads, and LinkedIn. The project involved conducting competitive analysis, creating detailed site maps, and translating them into feature-rich interface tables. Through this exercise, I explored scalable design systems, intuitive navigation patterns, and user-centric functionalities to craft a cohesive and modern social experience.

This case study reflects my ability to think strategically, deconstruct complex platforms, and rebuild them through a structured, research-driven design process—skills I aim to bring to high-impact roles in top tech companies.